Monday, July 11, 2011

Flora Holland,where beauty meets business

         I had heard lot of about world biggest flower auction market. And, it's of coarse, in Netherlands.
Auction Clocks
      During our stay at Netherlands, we made visit as we got the opportunity.

You know, Netherlands is the heart of the international floriculture. It has an high-quality network of companies, ranging from breeders and growers to sales experts and export firms, representing every aspect of the business. The Netherlands is the place where supply and demand come together from Europe and beyond.And that is the FloraHolland at Nethrlands.

Visit the auction-
At FloraHalland,auction get started in early morning.You need to get up early to visit.The flower auction is a fascinating sight. Behold dozens of tractors with flower trolleys swarming around.

A brilliant and unique technique is adopted for this auctioning. This method of selling is known as the ‘Dutch auction’. A very wide and deep assortment of flowers and plants is available though the FloraHolland auction clocks on a daily basis. Every day, 39 auction clocks are in operation at FloraHolland centers. This means 125,000 auction transactions every day. In other words, 12 billion cut flowers and over half a million plants a year.

Online buying:-FloraHolland offers dealers sophisticated facilities for online buying:
7.FloraHolland;where beauty meets business
FloraHolland, the world's largest auction organization, processes over 12 billion flowers and plants a year. The cooperative flower auction FloraHolland offers growers and customers a network of six national and international marketplaces (Aalsmeer, Naaldwijk, Rijnsburg, Venlo, Bleiswijk and Eelde), a national intermediary organization (FloraHolland Connect) and an internationally active Import department.

Bloemencorso Aalsmeer (Veduta interna)8.Visit the Aalsmeer center

You walk out of the Visitors Center over a gallery through the auction complex. You can see into the auction rooms where the flowers are auctioned at the clock, where the products are shown and the buyers do business from the auction gallery. The route is marked out with signs which explain in four languages (Dutch, French, German and English) what you see on your way. You can also be accompanied by a guide.
Opening hours
The auction is open to the public from Monday to Friday between 7 and 11 am. The earlier you get here, the more fun you’ll have. The auction is closed to the public at Saturdays, Sundays and official bank holidays.

Entrence fees
Adults € 5.00
Children (6 to 11 years) € 3.00

With a Combi ticket, you can combine a visit to the auction with a stroll in the Aalsmeer Historical Gardens and a round trip from Aalsmeer through the Westeinderplassen. This fun day out costs only € 12.00. Children € 7.25 (this offer only applies on Tuesdays, Wednesdays and Fridays from April 17 to October 5).

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